Today’s blog post is meant to give you a little insight into my world, my brand and how what I do can help you beyond your next party, soirée or social.
One of my favorite things to do with our custom decorated sugar cookies is to make them edible brand collateral material for clients. What better way to leave a lasting impression with someone than with a deliciously designed cookie; a cookie with your personal brand image made into edible art.
As an entrepreneur, you want the world to get to know you, to have a sense of who you are and what your business represents. Through branding you have the opportunity to capture your ideal clients attention and convey your message to the world. Branding is what differentiates you from others and creates the opportunity for you to leave a foot print in the mind of the consumer through the story of your brand. By sending the right message hopefully you will have left the consumer/ideal client with a reason why they should make you a part of their lives.
The Dough Bar is a luxury cookie and treat company that specializes in custom decorated cookies. Our brand has been designed not to convey exactly what we do but why we do it. Our motto is “Because Life Should Always Be Sweet,” sweet to the soul and sweet to the palette which is way taste is our number one priority. When customers and potential customers see our gold logo with flourishes and the soft subtle pink and bold black strips our brand is sending a message, we are not your average bake shop. We are here to partner with you to help provide your next event or special occasion with just the right touch of sweetness to take it to the next level. We have positioned ourselves to not only delight you personally but also to aide you and your business by conveying your uniquely crafted message through edible mediums.
Say it with Cookies!
Recently, I had the oportunity to collaborate with wonderful team to craft a gorgeous display of sweet treats at a intimate business workshop for motivational speaker and business coach Kachelle Kelly. The cookies were created with her logo in mind and her signature tag line “Activate Your Hustle,” also included was the workshop name “Dream, Pray, Hustle” using custom logo cupcake toppers with edible images. This beautiful display was currated and designed by Posh and Private Events (@poshandprivate – Instagram)
I often get request for logo cookies and depending on your logo design determines if it is a hand drawn design or if I use an edible image. No matter the style each cookie is baked with love and designed and decorated for you to put your best brand face forward. So why not say it with cookies! Say thank you, Welcome, I Appreciate You, Congratulations or just Hi here I am world. Large or small I will help you determine what the best option is for you and your business.
Until next time, Be Sweet!